There are are innumerable SEO tools and the list is growing all the time.
At Morrison’s Marketing Solutions we do not focus on one specific tool. We work with a whole range of tools to build a comprehensive and powerful SEO strategy.
Google Analytics and Google Search Console are great places to start. Both are free.
Analytics helps you to analyse incoming traffic and identify which marketing tactics are working best.
Google Search Console alerts you to any errors on your site. It also provides stats such as click-through rate and keyword rankings.
Another free site is Ubersuggest. This helps you to identify keywords, their monthly search volume and the scale of competition. This is a great tool to pinpoint which keywords are worth pursuing.
Spyfu is also a useful tool. It is similar to Ubersuggest but also allows you to spy on your competitors and see which keywords they rank for.
Our personal favourite is Answer The Public. It is a fairly new tool that makes content research so easy. If you are stuck for content ideas then this tool really helps.
Type in the keyword you want to rank for and it tells you what people are searching for. It gives you the questions people are asking. These are the questions your content should be answering. Writing effective SEO content is no longer a stab in the dark. This tool helps you target your content with laser-like precision.
Majestic is a fantastic tool for scoping out the competition. It allows you to analyse your own site or those of your competitors. It provides data on factors such as backlinks and domain authority. It gives you insight into the level of competition you are up against.